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Case Study: AR Promotional App
Case Study: AR Promotional App
Case Study: AR Promotional App
Marketing
About the client
Businesses are constantly looking for innovative ways to engage consumers and grow brand awareness. Augmented Reality (AR) has proven to be a powerful tool for immersive marketing, enabling brands to showcase products dynamically. However, developing a seamless AR promotional experience requires overcoming challenges related to user interaction, product visualization, commercial feasibility and system integration.
AR-driven marketing with an interactive promotional app
AR-driven marketing with an interactive promotional app
Businesses are constantly looking for innovative ways to engage consumers and grow brand awareness. Augmented Reality (AR) has proven to be a powerful tool for immersive marketing, enabling brands to showcase products dynamically. However, developing a seamless AR promotional experience requires overcoming challenges related to user interaction, product visualization, commercial feasibility and system integration.
Businesses are constantly looking for innovative ways to engage consumers and grow brand awareness. Augmented Reality (AR) has proven to be a powerful tool for immersive marketing, enabling brands to showcase products dynamically. However, developing a seamless AR promotional experience requires overcoming challenges related to user interaction, product visualization, commercial feasibility and system integration.
Key Numbers
Key Numbers
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10 mos
Total development duration -
4 mos
MVP delivery time -
65% more interaction time
User engagement increase -
40% fewer inquiries
Reduction in customer support queries -
Reduced by 30%
AR model processing time -
75%
Push notification open rate -
Multi-industry scalability
Expansion potential
Transforming customer engagement through AR
Transforming customer engagement through AR
The project was initiated by a client seeking to offer a high-engagement promotional tool where customers could visualize products in real-world environments using their mobile devices.
The challenges included:
The challenges included:
Ensuring seamless AR product visualization with accurate scaling and placement
Implementing interactive product narration to provide users with detailed product insights
Developing a scannable product labeling system for easy access to AR experiences
Creating a centralized AR model management system for content updates
Growing user engagement with push notifications and personalization
With these challenges in mind, Loaders built an AR-powered platform that met exceeded user expectations and provided a new way to market products.
The process
The process
Discovery & research
To ensure a market-fit product, we conducted deep research into AR marketing trends, consumer behaviors, and existing solutions. The goal was to create an app that would be easy to use, visually appealing, and impactful in driving purchasing decisions.
Agile development
Utilizing an agile development framework, we rapidly built an MVP within 4 months. The core functionalities included AR product displays, interactive narration, and scannable labels. As user feedback was gathered, we iterated and optimized for performance and usability.
User-centric design
Understanding that AR engagement is only as good as its user experience, we ensured an intuitive UI, easy navigation, and fast model loading times. The integration of push notifications helped maintain user retention, leading to a 75% open rate.
Scalability & future expansion
The system was built with scalability in mind, thank to the modular architecture.
Business impact
Business impact
Key features
Key features
AR product display
AR product display
We developed a high-quality AR visualization system that allows users to place and explore products in their real-world environments.
Realistic scaling and placement
Smooth object interactions and rotations
Cross-platform compatibility for iOS & Android
Interactive product narration
Interactive product narration
With built-in narration capabilities, provide tools to convey product details through engaging voiceovers and text overlays.
Dynamic product storytelling
Multi-language support
Customizable per product category
Scannable product labels
Scannable product labels
Users can scan product QR codes or labels to instantly launch AR experiences without app installations.
Frictionless user experience
Direct-to-AR engagement
Analytics tracking for user behavior insights
AR model management system
AR model management system
A dedicated backend panel is used to manage, update, and deploy AR models.
Drag-and-drop model uploads
Automated updates to all users
Version control for different campaigns
Push notifications
Push notifications
The integration of push notifications resulted in a 75% open rate, keeping users engaged with relevant offers and updates.
Behavior-based notifications
Location-specific targeting
Easy re-engagement strategies
AR Onboarding experience
AR Onboarding experience
A guided onboarding system that helps new users navigate AR features smoothly.
Personalized onboarding flow based on user device
Interactive AR tutorials
Enhanced user retention & lower drop-off rates
Analytics dashboard
Analytics dashboard
An AI-powered analytics dashboard providing real-time insights into user interactions with AR content.
Tracks product scans, views, and interaction time
Helps to optimize AR campaigns based on data
Better decision-making with AI-driven recommendations
Offline AR mode
Offline AR mode
Allows users to access AR features even in areas with poor internet connectivity.
Preloading of necessary assets for offline access
Data synchronization once back online
Continuous AR engagement
Integrating all these features we created a solution that bridges the gap between physical and digital experiences. With plans to expand into industries such as automotive, education, and real estate, the app sets a benchmark for how AR can redefine brand engagement in the digital age.
Contact Loaders for secure digital future of your business
Contact Loaders for secure digital future of your business
Modern landscape of digital technologies is insane. Business owners are overwhelmed with offers and potential “gamechangers”. If you are among them, we are the team that listens to your business needs and picks the the best solution and gets it done — with technical brilliance, startup energy, and just enough charm to make it fun.
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No excuses, just results
We focus on solving your business problems and delivering results that actually make you money. -
Big league standards
You get high-quality, reliable software built with the same care as the biggest players in the industry. -
Quick like a startup
We move fast and adapt to your needs, so you are never stuck waiting for decisions or changes. -
All-In support
From idea to launch to beyond, we have got your back at every step of the journey. -
No unnecessary costs
Save wisely and avoid third-party fees and inefficiencies. -
Your team, your rules
When built, we can hand over a dedicated team to work directly for you, so you are always in control of your project. -
Building for next gens
Your product will grow with you, ready for new markets, features, and big dreams. -
Built for your customers
We design solutions that make happy your customers and keep them coming back for more what make happy you. -
A “little” extra help
We connect you to funding opportunities and industry pros who can give your business a boost.
Book a call with our team or drop us a message.